We all know a knock, knock joke of some type and we often respond to someone knocking at our door with who’s there or who is it. My question is this, do you really know who is entering your facility or website, where they are going, what they are doing, and how long they stayed?
This is where visitor management comes in to play, and becomes an important part of your overall security plan and valuable data in relation to designing and implementing strong security practices. Additionally, it may also help you better understand your visitors in ways allowing you to develop profiles for future marketing efforts.
Visitor Management Systems (VMS) are designed to let you know who your visitor is, streamline access to your facilities and/or sites, and provide documentation of their whereabouts. In the physical world, this provides you a record of where the visitor went, what they tried to access, and if they were trying to enter a prohibited area. In the digital works when a visitor enters your site, it provides similar documentation and can send alerts of attempts to access unauthorized information.
In My View
My point is, people come and go which is a good thing, but we need to know who they are, where they are going, and if possible, why they are there. When developing information governance programs, and practices, visitor management should be part of your discussion. Security, defensibility and more accurate profiling can be the result of a focused effort in this area.